On the evening of November 6, the 2026 Hunan International Cultural Tourism Festival opened in Furong Town, Xiangxi Tujia and Miao Autonomous Prefecture. The event focused on expanding inbound tourism, deepening regional coordination, and promoting industrial cooperation. Jiang Difei, vice governor of the People's Government of Hunan Province, attended the opening ceremony and declared the festival open.

The event was hosted by the Hunan Provincial Department of Culture and Tourism, the CPC Xiangxi Tujia and Miao Autonomous Prefecture Committee and the People's Government of Xiangxi Tujia and Miao Autonomous Prefecture. It aims to transform resource advantages in culture and tourism into competitive advantage in the international market through international resource connectivity, cross-regional route integration, and market channel expansion, thereby injecting new momentum into Hunan's efforts to accelerate the building of a world-class tourist destination.

Over a thousand people attended the opening ceremony, including representatives from key inbound tourism port cities across China and international tourism organizations, and international tour operators and overseas travel influencers from 25 countries and regions.

At the opening ceremony, the second batch of premium inbound tourism itineraries for the Greater Zhangjiajie International Tourism Area was unveiled. These itineraries connect the natural landscapes and intangible cultural heritage of Zhangjiajie, Xiangxi Tujia and Miao Autonomous Prefecture, Huaihua, Shaoyang, and Changde, making a shift from single-attraction promotion to coordinated cross-regional itinerary products, thereby further enriching travel options for overseas tourists visiting Hunan. The routes will be launched on international platforms such as Trip.com Group.

At the opening ceremony, the Hunan Provincial Department of Culture and Tourism signed framework agreements with the culture and tourism departments of Chongqing, Sichuan, and Guangxi to jointly build an integrated inbound tourism loop for overseas markets. Trip.com Group signed tourist source delivery agreements with core scenic areas such as Zhangjiajie National Forest Park, Tianmen Mountain, Langshan Mountain, Furong Town, Aizhai Wonder, Fenghuang Ancient Town, and Taohuayuan. Multiple key tour operators in Hunan signed agreements with leading tour operators from Russia, France, Kazakhstan, Egypt, and other countries to open direct channels for overseas tourist sources to Hunan.

This article is from Hunan Provincial Government. www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: hunan.gov.cn