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2026 Hunan Rural Cultural Tourism Festival Kicks off
The 2026 Hunan Rural Cultural Tourism Festival and Hunan Alpine Summer Retreat and Wellness Season kicked off in Xinhua County, Loudi City on June 29. Over the following month, Zhangjiajie, Yanling, Anhua, Guidong, and Xinhua will successively offer "cooling feasts," creating a summer retreat extravaganza spanning the entire summer season for tourists from all over the country.
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Hunan Shines at 40th International Travel Expo Hong Kong
From June 10 to 13, the 40th International Travel Expo Hong Kong was held at the Hong Kong Convention and Exhibition Centre. The Hunan Provincial Department of Culture and Tourism organized cultural and tourism departments from the cities of Changsha, Zhangjiajie, Chenzhou, and Huaihua, and Xiangxi Tujia and Miao Autonomous Prefecture, along with multiple cultural and tourism enterprises to jointly participate in the expo.
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Hunan Promotes Inbound Tourism
Hunan Province has introduced a series of measures aimed at making it easier for foreign tourists to explore the region.
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Embark on 10-day Trip to Explore "Greater Zhangjiajie"
Looking to relax and capture some stunning photos in Hunan? Check out this leisurely and exciting travel route to explore "Greater Zhangjiajie."
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Hunan's Initiatives in Integrating Culture with Tourism
Hunan Province has been making continuous efforts to foster a positive interplay between culture and tourism and advance deeper integration of the two sectors in recent years. The aim is to build the province into a cultural powerhouse and a world-famous tourism destination.
Charming Hunan expects you to explore more
The Eight Old Views of Xiaoxiang, or the legendary eight scenic spots in the basin area of the Xiangjiang River, represent the charming sceneries of Hunan. Shen Kuo, a famous man of letter from the Song Dynasty once depicted the eight views in his literature work Sketches and Notes Written in Mengxi Park. Wits in various times also followed his suits...
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Folk customs refer to the local customs handed down from generation to generation. All ethnic groups in Hunan celebrate various festivals with local flavor. Hunan also boasts more than 5,000 plays from 17 drama groups (or operas).
Explore these amazing
places—visit the beautiful
tourist attractions, taste
delicious food, enjoy
colorful nightlife...
- Eastern Hunan
- Central Hunan
- Southern Hunan
- Northern Hunan
- Western Hunan
The routes link revolutionary heritage, Hunan's cultural traditions, and the vibrant rhythms of the four seasons into a tapestry that can be explored and savored.
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