Recently, the "Happy Changsha, Charming Star City" Changsha Cultural and Tourism Promotion Event in South Korea was held in Seoul, South Korea, showcasing Changsha's unique natural landscapes, profound historical heritage, and vibrant modern culture. The event extended an invitation to Korean tourists to experience the city's unique Chinese culture and urban leisure activities.

The promotion event attracts many distinguished guests.

Changsha has established sister city relationships with Gumi, Daegu, and Gwangju in South Korea, while South Korea ranks among the top ten largest sources of foreign tourists for Changsha. Jiang Bo, director of the China Tourism Office in Seoul, revealed that since 2024, mutual visits between China and South Korea have approached 7 million, recovering to about 70% of pre-pandemic levels. Notably, after China introduced a visa-free policy for South Korean citizens in November last year, it has gradually become a popular destination for spontaneous trips among young South Koreans.

At the promotion event, the organizer presented Changsha's charming natural scenery, trendy cultural atmosphere, and relaxed street life through promotional videos and presentations. Yu Lan, deputy director of the Changsha Municipal Bureau of Culture, Tourism, Radio, and Television, stated in her speech that Changsha, the capital of Hunan Province, is one of China's cities XL with a permanent urban population between 5 and 10 million, and has been listed among China's top 10 most popular travel destinations. The city has also been recognized as one of China's "Top Ten Most Attractive Cities for Young People to Live in." Yu Lan introduced Changsha from four perspectives: "A Well-known Chu-Han City," "A City of Mountains, Rivers, and Isles," "A Capital of Leisure," and "A Hot Spot for Starting Businesses," highlighting the city's profound historical and cultural heritage, unique natural scenery, dynamic modern culture, and strong economic momentum.

Intangible cultural heritage products draw attendees' attention.

The event featured a photo exhibition displaying around 40 photographic works under themes such as "A City of Mountains, Rivers, and Isles," "A Glimpse into the Thousand-Year City," "Trendy Changsha," and "Flavors of Changsha," emphasizing the city's unique allure and vitality.

Additionally, a special intangible cultural heritage (ICH) exhibition was held on site, showcasing ICH items including Hunan embroidery, Tongguan kiln ceramics, and seal carving.

This article is from Hunan Provincial Government. www.enghunan.gov.cn.

Translator: Kuang Zhenzhen

Chinese source: hunantoday