From October 11 to 17, Li Aiwu, deputy director of the Publicity Department of the CPC Hunan Provincial Committee, secretary of the CPC Leadership Group and director of the Hunan Provincial Department of Culture and Tourism, led a delegation to the United States and Canada to promote Hunan's culture and tourism under the theme "Welcome to Charming Hunan." Through organizing promotional seminars, participating in professional exhibitions, and fostering exchanges and cooperation, the delegation continued to enhance the brand's international influence.

On October 11 local time, the "Welcome to Charming Hunan" Hunan Culture and Tourism Promotion Forum in the USA was held in Los Angeles. Huang Hongjiang, deputy consul general of the Chinese Consulate General in Los Angeles, and Wu Dawei, director of the China National Tourist Office in Los Angeles, attended and delivered speeches. Changsha City and Huaihua City made special presentations respectively, and representatives of North American travel agencies shared experiences on product development, tourist sourcing, and itinerary design. Hunan Huatian International Travel Service signed a strategic cooperation agreement with a USA-based travel service, and Hunan Zhongxiang Haichuang International Expo Co., Ltd. signed a strategic cooperation agreement with TMT international travel (USA). A themed photo exhibition on Hunan's cultural and tourism was set up at the venue, with more than 30 outstanding photographic works attracting guests to stop and view. 

The "Welcome to Charming Hunan" Hunan Culture and Tourism Promotion Forum in the USA is held in Los Angeles. ​

At the promotion event, Li Aiwu expressed the need to strengthen strategic coordination and promote deeper collaboration between Hunan and the USA in the fields of culture, tourism, resources, visitor sources, information, and talent; deepen cultural exchange and mutual learning of industry experience; organize themed study tours for American youth to Hunan; and strengthen two-way brand-building efforts to mutually expand visitor source markets.

On October 13 local time, the IMEX America 2026 was held in Las Vegas. Hunan organized a delegation consisting of key provincial cultural and tourism enterprises to participate, promoting sightseeing, study tours, the meetings, incentives, conferences and exhibitions (MICE) tourism, and leisure vacation products in core sectors such as the Greater Zhangjiajie International Tourism Area and the Changsha Metropolitan Cultural and Tourism Circle through exhibition displays, buyer appointment negotiations, and other formats. Zhangjiajie's extraordinary landscapes, Hunan's historical and cultural heritage, and comprehensive MICE reception facilities sparked strong interest among buyers.

The IMEX America 2026 is held in Las Vegas.

On October 15 local time, the "Welcome to Charming Hunan" Hunan Culture and Tourism Promotion Forum in Canada was held in Vancouver. Fu Fengshan, consul general of the Chinese Consulate General in Vancouver, Parm Bains and Chak Au, members of Parliament of Canada attended and delivered speeches. Representatives from the culture, tourism, education, hospitality, and entertainment industries in western Canada participated.

The "Welcome to Charming Hunan" Hunan Culture and Tourism Promotion Forum in Canada is held in Vancouver.

The event featured a special presentation on the Greater Zhangjiajie International Tourism Area, followed by presentations on Hunan's educational travel programs; Changsha's urban culture and tourism; and, Huaihua, a blessed land. Representatives from Canadian travel agencies who had previously visited Hunan on a field trip shared their experiences on site. Hunan Lushan International Travel Service signed a strategic cooperation agreement with LTA HOLIDAYS (Canada), and Hunan Zhongxiang Haichuang International Expo Co., Ltd. signed a strategic cooperation agreement with Canadian Maple Bridge International Group.

A strategic cooperation agreement is signed on site.​

Fu Fengshan noted that people-to-people exchanges are the foundation of China-Canada relations, and deepening cultural and tourism exchanges and practical cooperation serves the common interests of both peoples. He expressed the hope that Canadian people from all walks of life will further deepen their understanding of Hunan and China. Li Aiwu noted that Canada is an important overseas visitor source market for Hunan, and expressed the hope that both sides will establish a counterpart liaison mechanism, carry out joint promotional activities, facilitate industrial alignments, optimize services, and work together to deepen Hunan-Canada cultural and tourism cooperation.

During the event, the delegation also visited the Hunan General Chamber of Commerce in the United States, the Flying Tigers Cultural Exchange Association, the China National Tourist Office in Los Angeles, the Las Vegas Convention and Visitors Authority, the San Francisco municipal government, the US-China Chamber of Commerce Silicon Valley, the Richmond municipal government, and others, engaging in exchanges on deepening cultural and tourism cooperation.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Xiao Juan

Chinese source: Voice of Hunan