Recently, the Langshan Mountain Scenic Area in Xinning County held a launch ceremony for its overseas social media account matrix and an international communication exchange meeting, establishing a multilingual, regular, and systematic overseas communication platform. At the same time, it released the first batch of exclusive cultural and tourism content to the world, marking a strategic transformation of Langshan's cultural and tourism communication from "passive reception" to proactively "cultivating global interest."

The arrangement of an overseas social media matrix this time represents a comprehensive innovation in cultural and tourism communication thinking and narrative style. From an international communication perspective, the Langshan Mountain Scenic Area adopts a lightweight, scenario-based, and storytelling communication approach, deeply deconstructing the scientific value of its Danxia landform, the aesthetic value of Eastern landscapes, and the distinctive value of local folk customs. It tells the story of Langshan Mountain by employing a narrative logic that overseas audiences can understand, are willing to watch, and are eager to share. This breaks down regional communication barriers, enabling the world to see the beauty of Langshan Mountain, understand its culture, and remember its brand.

As one of the core scenic areas of the Zhangjiajie-Langshan-Guilin national tourism corridor, Langshan Mountain will rely on its overseas social media matrix to continuously accumulate online traffic and precisely target overseas source markets. It aims to convert global online attention into on-site visitor flow and cultural and tourism spending. This will comprehensively drive the coordinated development of upstream and downstream industries such as scenic area operations, homestay accommodations, sales of specialty agricultural products, and folk culture experience businesses, thereby unleashing new potential for county-level cultural and tourism economic growth.

It was learned that Xinning County will take the overseas social media account matrix as its core carrier to highlight four core IPs, including the World Natural Heritage, Emperor Shun culture, Yao ethnic customs, and local specialties. The authority will continue to deepen its efforts in refined, normalized, and targeted content creation and overseas dissemination.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Yu Jiangjiang

Chinese source: Hunan Daily