The 2025 China (Indonesia) International E-Commerce Industry Expo (CIEIE) was held at Jakarta International Expo in Jakarta, Indonesia from October 29 to 31. The Changsha Municipal Bureau of Commerce organized a delegation of local Hunan enterprises—including Yanjin Shop, Qiaodaniang, and Blue River Dairy—to participate in the expo.

As a national key leading enterprise in agricultural industrialization, Yanjin Shop has been accelerating its expansion into overseas markets in recent years, with Southeast Asia becoming its core growth market. Its konjac and quail egg products have already successfully entered the market in the region. At this expo, Yanjin Shop showcased a diversified snack portfolio, including savory items like fish tofu and dried tofu, as well as baked desserts, dried fruits, and nuts. These products are tailored to Southeast Asian taste preferences, drawing numerous buyers for consultation and business discussions.

Blue River Dairy, a global leader in sheep milk formula, stood out as a highlight in the expo's maternal and infant category with its strengths in industrial chain and products. Qiaodaniang attracted attention with its uniquely flavored soy-based snacks, emerging as a representative of regional specialty products going global. The Hunan Provincial Research Association for Sino-African Economic and Trade Cooperation leveraged its platform to integrate cross-border resources and promote exchanges, enabling participating companies to enhance the popularity and influence of Hunan brands in the Southeast Asian market through collective overseas expansion and coordinated efforts.

This participation marks another significant step by Changsha in deepening practical cooperation with Southeast Asian countries in the field of cross-border e-commerce. It not only opens new channels for local enterprises to go global but also injects fresh momentum into the coordinated development of regional industrial chains and supply chains under the Belt and Road Initiative. This further improves the opening-up level and industrial reach of the Changsha Cross-Border E-Commerce Comprehensive Pilot Zone, making a positive contribution to strengthening China-Indonesia economic and trade ties.

Covering an exhibition area of approximately 18,000 square meters, this year's expo brought together over 400 Chinese and international exhibitors. It featured six major themes, focusing on cross-border e-commerce products selection; consumer electronics and appliances; air conditioning and food freezing and processing; agricultural machinery and technology; power, new energy, and papermaking; and the RX Huabo Asia Gift Fair 2025 held simultaneously.

The expo was led by the China Council for the Promotion of International Trade (CCPIT) Commercial Sub-council, and co-organized by the National Committee of Indonesia to the International Chamber of Commerce (ICC), the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, and the CCPIT Hunan Sub-council.

This article is from the Hunan Provincial Government www.enghunan.gov.cn.

Translator: Kuang Zhenzhen

Chinese source: hunantoday