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15 July 2015

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[Chinese Time-honored Brand] Jiu Ru Zhai

 

 

Changsha Jiu Ru Zhai Food Co., Ltd., is famous for its time-honored brand of "Jiu Ru Zhai". It supplies various kinds of mooncakes, pastries, marinated dishes, and edible fungus and other by-products.

 

Jiu Ru Zhai, founded in 1915 by Rao Jusheng, enjoys a high reputation throughout the country, especially among Hunaneses around the world.

 

In 1993, Jiu Ru Zhai was honored with the title of "Chinse Time-honored Brand" by the Ministry of Domestic Trade of the State Council of the time; since 2002, it has been titled "Quality Assured" for its mooncakes in the annual assessment by the Administration of Quality and Technology Supervision of Changsha City; and, in June 2016, it was certified for the ISO 9001: 2000 standard, and became Changsha's first pilot enterprise of food safety certification, taking a lead in Hunan's food industry.

 

 

Jiu Ru Zhai carefully selects food materials and adopts rigorous process for production and examination, in order to guarantee product quality. Its pastries, mooncakes, marinated dishes and fungus oil have been popular among Changsha citizens for years, among which traditional and seasonal products are best-selling, such as mooncakes, wick cakes (wick-shaped cakes made of glutinous rice, sugar, sesame oil, cinnamon, liquorice, and mint), and milk fabing bread. In addition to introduced specialties from home and abroad, Jiu Ru Zhai's products hit 2,000 varietiesat peak, covering the markets of Guangxi, Wuhan, and Jiangxi. In recent years, Jiu Ru Zhai mooncakes have witnessed flourishing demands, with all mooncakes sold out, no accident occurred, no media exposure, and no dispute over obligation.